Matthew.
The Freelance Planner.
I use insight to solve business problems through creativity.
1.
Freelance Planner/Strategist for agencies
I help agencies from the large to the small solve client problems.
Either as a plug in resource to fill gaps, or to handle a specific brief from end to end.
I promise to never say "Gen Z cherish experiences more than things" in a brief.
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2.
Consultant Strategy Director
I work with agencies to integrate Strategy & Planning into the agency function - between clients, client services, and the creative department.
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3.
Agile pitch strategy
Pitches tend to be like buses. Not big, red and polluting, but coming infrequently and when least expected.
I work with agencies from when a pitch brief lands to provide rapid strategy that can either be briefed to internal creative teams or I can bring my creative freelance partners in to help out too.
We don't like losing.
4.
Brand strategy for businesses
I work with businesses to develop their brand using a simple 5 point process that takes from both business strategy and human psychology to build effective brands that connect with people.
My Approach
I believe that simple human insight is the foundation of effective creative strategy that requires a human to engage or act.
Working with agencies or direct with brands I work to uncover the insight that unlocks the creative opportunity to motivate audiences.
I do this across 4 key disciples:
RESEARCH, INSIGHT, PLANNING, STRATEGY.
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Or RIPS if you prefer acronyms.
About me
A brand/creative strategist with 19 years experience in 'marketing' both in house and in agencies.
That's me on the left.
Unless you're viewing this on mobile in which case I'm above.
Say hi.
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